Purpose and values

The things that matter

When choosing someone to support you on your growth journey, it’s important to understand their approach and beliefs. On this page, you’ll learn more about my philosophy and what drives me.

Why GroWiser exists and what matters most

GroWiser Financial Coaching was founded to educate, inspire, and empower individuals and couples to progress their own journey towards financial success.

Financial coaching can help you identify your own individual values, which form the bedrock of personal and financial growth. The values below are my founding principles for GroWiser.


Personal growth is just as valuable as financial growth. It’s the ongoing process of understanding and developing ourselves to achieve our fullest potential.


Integrity is the foundation for relationships and trust. It’s doing the right thing, being honest with yourself and others, and behaving in line with your moral principles and ethics.


The notions of interdependence, communication, and connection help us leave places better than we find them. That’s not just our local and geographical communities, but also the online groups and organisations we care about.


The value of freedom cannot be overstated. It’s the ability to live life as we choose and the opportunity to have financial options in life.


The integration of knowledge, experience, and deep understanding to help enjoy a life in tune with our values.

Listen to clients describing their experience

The outcomes you’ll achieve by working with me can make a big difference to your life, but don’t just take my word for it. Hear from real people who’ve already been through the journey.



For the times when you’d like to gain a little more financial wisdom and insight, I’ve made some useful resources available for you to use at your leisure.